Impact
Streamlining user flows accelerated our transition from idea to prototype.
A new visual language
Popup now has a consistent look, featured in major products like our store and template builders.
Effortless onboarding and collaboration
New designers quickly adapted as engineers and designers communicated effectively through clear documentation, and shared guidelines.
Developers and designers spoke different “languages” leading to confusion and wasted time.
We realized we needed a design system, not just better tools. By researching successful teams, we gained leadership buy-in by showing the wasted time without a unified approach.

A design system was crucial for unifying our team, providing a single source for components and guidelines. It resolved inconsistencies and ensured that all products had a cohesive, scalable identity that was unmistakably Popup.
70+ component sets
Keeping the system alive
The evolution timeline
We logged all changes, so updates were easy to track and everyone stayed up to date.
Documentation that works
Every component had clear, simple guidelines so any designer or engineer could jump in and understand the system.
Takeaway